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According to the popular web analytics platform SimilarWeb, as of February 2025, mobile traffic accounted for 67.94% of global web traffic and 63.55% in Ukraine. To keep up with the times and attract more customers, website owners must ensure their sites are mobile-friendly. The best way to optimize content display on smartphones and tablets is by implementing responsive design, creating a separate mobile version, or developing a mobile app.

In this article, we’ll explain why a mobile-friendly website is essential, compare responsive design vs. a dedicated mobile version, and help you determine which option is best for your business.

Why Optimize a Website for Mobile Devices?

Mobile-friendly websites:

• Expand your potential customer base – Since most people search for products and services on their smartphones, a non-mobile-friendly site loses visitors, which translates to lost revenue.
• Improve user experience and boost conversions – A mobile-friendly design enhances readability, navigation, and usability, making it easier for visitors to take action.
• Rank higher in Google search results – Google prioritizes mobile-friendly websites when users search from their phones, meaning businesses with optimized sites get more organic traffic.

A mobile-friendly website ensures a wider audience reach, better content accessibility, and stronger search engine rankings. Now, let’s explore how to make your website mobile-ready.

Ways to Create a Mobile-Friendly Website

To reach users who browse and shop via smartphones and tablets, businesses have two main options:

Responsive Web Design (RWD)

This method uses a universal HTML structure that allows webpages to automatically adjust to different screen sizes without losing their design or functionality. There are two approaches to implementing responsive design:

• Mobile-First Design – The website is initially designed for mobile devices and then scaled up for tablets and desktops. This method focuses on essential content and features, eliminating unnecessary elements. Additional functionalities are introduced later, a process known as progressive enhancement.
• Desktop-First Design – The site is initially designed for desktop users, then adapted for smaller screens. However, this method can lead to challenges, such as complex navigation and slower load times, as some visual and functional elements don’t translate well to mobile screens.

When developing a responsive website (AWD – Adaptive Web Design), multiple layouts are created for different screen sizes. Algorithms then determine the user’s screen parameters and apply the most suitable design.

Alternatively, Responsive Web Design (RWD) uses a single flexible layout that dynamically adjusts to any screen width.

Which Responsive Approach is Better?

Both Mobile-First and Desktop-First approaches are widely used today. However, Mobile-First websites tend to be faster and lighter. They also ensure proper content display across all devices, offer a simple and intuitive interface, and improve user retention and conversions.

Dedicated Mobile Version

A dedicated mobile site is a separate platform hosted on a subdomain, typically formatted as m.site.com. Essentially, it’s a stripped-down version of the main website, optimized for smartphone and tablet screens.

When a visitor accesses the site, the system automatically detects the device type. If the screen width matches a mobile device, the server redirects the user to the mobile version.

Mobile Apps vs. Mobile Sites

Another way to optimize for mobile users is by developing a mobile app, available on Apple App Store or Google Play. While mobile websites and apps can serve similar or completely different purposes, their effectiveness depends on the project type and business goals.

Key Differences:

• Responsive websites and mobile versions cater to both new and existing visitors.
• Mobile apps target loyal customers who frequently engage with the brand.
• Apps are not ideal for attracting new audiences, as users typically download them only after becoming familiar with the brand.

Responsive Design vs. Mobile Version: Key Differences

Steps to Create a Mobile-Friendly Website

Now that you understand the different mobile optimization methods, let’s go over the key steps to creating a mobile-friendly website:

1. Choose an approach – Decide between a dedicated mobile version or responsive design (Mobile-First or Desktop-First).
2. Select a CMS or website builder – Choose a platform that supports mobile optimization.
3. Develop the site’s design and structure – Prioritize mobile usability.
4. Optimize usability – Ensure smooth navigation, clear call-to-actions (CTAs), and easy interactions.
5. Finalize the prototype and design – Get approval before moving to development.
6. Coding & development – Implement the design into a functional website.
7. Testing & launch – Check the site’s performance on various devices before going live.

Which Is Better: A Responsive Website or a Mobile Version?

Most business owners — including eCommerce stores, service providers, freelancers, and informational websites — prefer responsive websites over standalone mobile versions. This is because responsive design is a universal solution that works for businesses of all sizes.

However, the best approach depends on your business needs, budget, and target audience. Each method has pros and cons, so understanding your goals is essential for making the right decision.

Need a Mobile-Friendly Website? Let Sprava Agency Help!

If you’re launching a new website or need to upgrade your current site to a mobile-friendly version, our experts at Sprava Agency are here to help. We’ll analyze your industry, business objectives, and website performance to find the best solution for you — and implement it efficiently.

Get in touch today and take your online presence to the next level!