Kyiv printing house website promotion: traffic increase +90%

Website promotion for a printing house in Kyiv: traffic increase: +90%, bounce rate decrease: -40%

Project working period: 2013-2020.

Field of activity - Polygraphy.

  1. Until June 2019, the site looked like this: https://web.archive.org/web/20190413071908/http://multilabel.com.ua/rulonnaja-jetiketka-bez-pechati
  • Home page
  • Service page
  • Mobile version of the site

Statistics for April 2019, before the website transfer:

  • Google search website traffic- 348 users
  • Bounce rate, Analytics - 0.20%
  • Bounce rate, Metrika - 12.4%

Actions taken:

  • New website for a project was developed, then completed and transferred to the main domain in May 2019;
  • correcting and recollecting the queries, based on current semantic core;
  • Website structure checked and adjusted according to the current directions of the printing house;
  • Website usability adjustment;
  • Main task: updating and correcting the landing pages content;
  • optimization of the site pages with new content;
  • additional tech. works;

Results:

Current site look:

  • Main page
  • Service page
  • Mobile version of the site

Data for April 2020:

  • Google search website traffic - 666 users
  • Bounce rate, Analytics - 0.12%
  • Bounce rate, Metrika - 15.6%

Traffic dynamics, April 2019 - April 2020:

 

Website traffic comparative analysis, April 2019 - April 2020:

Сравнительный анализ трафика сайта апреля 2019 - апрель 2020

 

  • search traffic increased by 91.38%
  • search bounce rate decreased by 40.21%

As of April 2, 2020, the number of queries in the Google TOP is 61%.

Screenshots of top positions:

  • order address stickers -
  • label printing -
  • marking label -
  • order labels in a roll -
  • restaurant stickers -

Conclusions: Development and launch of a new site with a convenient adaptive version carried out in parallel with the SEO promotion. Correct website pages content had a huge impact on website positions in Google. These factors formed the growth impact, which allowed the website to increase organic traffic and decrease the bounce rate.

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